The rules nobody teaches, found the hard way.
Nearly two decades building, scaling and selling inside startups. Studio is that process, written down and running.
Gregory Taylor
Greg has spent nearly two decades building, scaling and selling in the startup trenches. He has personally closed more than $4M in total contract value and played a key role in more than £125M of exits.
From employee #7 to global senior leadership, he has built products still used by millions, winning Apple's App of the Day and reaching #1 on Product Hunt. A master's in design grounds him in systems thinking: he was designing for the iPad before Apple announced it.
He has scaled distributed teams across continents, created frameworks that changed how companies hire and grow, and unified global operations. At Atlas Metrics he went from employee #7 to senior leadership and built the go-to-market that carried the company to its acquisition by Novata. He lives in London, and sells sustainability software to companies and investors in his day job.
Apple App of the Day. #1 on Product Hunt. Author of Enter Startup, the guide for the people who build startups rather than found them.
Master's in design, Whanganui School of Design, New Zealand. UX and product before sales, which is why Studio is built around what a founder actually does each morning rather than around a feature list.
Built and scaled from the inside.
Every one of these companies had just raised too.
5× ARR in 14 months, every growth function built across Europe. Acquired by Novata.
Readied for acquisition, then sold.
Built inside a larger group.
Two of the three are unnamed because the work was done under agreements that have not been released. The numbers are the numbers.
The same problems, in the same order, every time.
Three companies is not a large sample. It is enough to see that the sequence repeats.
Narrow the profile until it hurts. Write to one person about one thing that just changed. Keep a record of what was promised. Read the numbers without flattering them. Do it again next week.
The same sequence, held in one document that thirty-one Skills read before they act. The discipline no longer depends on whoever is having a good week.
What none of this promises is a result. Three companies were sold into by someone who could adapt when the plan was wrong, and Studio holds the method rather than the judgement. That part is still yours.
Studio is for you. The book is for the people you hire.
After hiring hundreds, and being let go twice himself, Greg wrote down what separates the people who thrive in a startup from the ones who burn out. Enter Startup is that book. It is not part of Studio. Give it to your first hires anyway.
Three companies. Two exits. $4M+ sold by hand.
All of it in the years before Studio existed. Studio is that experience, captured and built into an AI learning system.