FOR STARTUP EMPLOYEES
The human playbook for an AI world
Everything startup employees need to get hired, ship fast, and thrive when everything's on fire. Built on nearly 20 years of startup patterns and 100 research citations.
Learn About the Book →
Trying to land a startup job?
Most people send hundreds of applications into the void. This free course shows you how to skip the line, build a digital presence that works while you sleep, and walk through doors most people don't know exist. Powered by 50+ AI prompts that do the heavy lifting.
Start the Free Course →What People Are Saying
"If we need a license to drive, we should need one to join a startup. Here it is."
Dr. Gabor Soter
AI Expert, UK
"Finally, someone tells the truth about startup life. Greg’s been in the thick of it, and it shows."
Dan Newman
Creative Director, NZ
"Where was this ten years ago? Seriously. Would have saved me a lot of pain."
Rui Silvestre
Startup CTO, PT
The system behind the human edge
After 15+ years in startups, watching people thrive and burn out, a pattern emerged. The people who become essential aren't doing one thing right. They're doing three things right. Together:
Attitude
How you respond when everything's uncertain. The oldest parts of your brain treat startup chaos like physical danger. Neuroscience shows you can train yourself to override that response. Optimism, resilience, agency. All trainable.
Relationships
How fast you build trust when there's no time to do so. Research on belonging and psychological safety reveals why some people become indispensable in weeks while others stay invisible for months. Trust at startup speed is a skill.
Competence
How visibly you deliver value without burning out. Not just being good at your job. Understanding how to manage yourself, your energy, your stress levels and triggers. The science of peak performance applied to startup reality.
Miss one, you're replaceable Get all three working together and you become the person they can't afford to lose.
Learn more about ARC →Want to go deeper?
Greg works with a small number of people directly through the ARC Reset, a three-session mentoring program. Limited availability.
