The human playbook for an AI worldÂ
Enter Startup™ is the training, knowledge, and community for people who work in startups. Whether you're trying to break in or already inside the chaos.Â
Everything you need to win
Built for the people
who build startups
Founders get the headlines. You build the rocket mid-flight. Here's why that matters.
Startups Are Incredible
But they're also hard. Really hard.
Until now there hasn't been a playbook for everyone else. The employees. The ones shipping the product, greasing the wheels, and keeping things running when everything's on fire. Enter Startup exists to change that.
It includes training built on scientific research into how people thrive under pressure, combined with specialist knowledge from over 15 years in the startup trenches. It's everything you need to build a career that compounds.
Everything You Need.
One Place.
We give you the shortcuts, the patterns, and the understanding of how startups actually work. From landing the job, surviving the first few weeks, and how to then thrive in the chaos.
Start Here
The human playbook
for an AI world
The complete system for getting hired, shipping fast, and thriving when everything's on fire. The human skills AI can't replace. Backed by science.
Get the Book →
Coming Soon
AI-enabled courses
Get hired. Ship fast. Thrive in chaos. AI tools built into every lesson. Structured courses that actually stick. Fast-track your personal and professional growth.
ARC.
The system behind the human edge
After 15+ years in startups, watching people thrive and burn out, a pattern emerged. The people who become essential aren't doing one thing right. They're doing three things right. Together.
Attitude
How you respond when everything's uncertain. The oldest parts of your brain treat startup chaos like physical danger. Neuroscience shows you can train yourself to override that response. Optimism, resilience, agency. All trainable.
Relationships
How fast you build trust when there's no time to do so. Research on belonging and psychological safety reveals why some people become indispensable in weeks while others stay invisible for months. Trust at startup speed is a skill.
Competence
How visibly you deliver value without burning out. Not just being good at your job. Understanding how to manage yourself, your energy, your stress levels and triggers. The science of peak performance applied to startup reality.
Miss one, you're replaceable
Get all three working together and you become the person they can't afford to lose. This isn't motivation. It's a method. Built on research from neuroscience, behavioral science, and organizational psychology.
What We're Building Toward
Most startups fail. Not always because of bad ideas or bad timing. Sometimes it's the human stuff. Teams that don't gel. People burning out. Execution breaking down.
We believe that when employees thrive, startups thrive. Better trained people. Stronger teams. Fewer preventable failures.
That's the future we're building toward.
What People Are Saying
If we need a license to drive, we should need one to join a startup. Here it is.
Dr. Gabor Soter
AI Expert, United Kingdom
Finally, someone tells the truth about startup life. Greg’s been in the thick of it, and it shows.
Dan Newman
Creative Director, New Zealand
Where was this ten years ago? Seriously. Would have saved me a lot of pain.
Rui Silvestre
Startup CTO, PortugalÂ
Who's Behind This?
Greg has spent 15+ years in the startup trenches. Helped build companies through over $125 million in exits. Built products used by millions. He learned the rules by breaking them. Then went deep into the research to understand why they work. Because lessons don't need to be learnt the hard way.
Learn More About Greg →Bulk book orders, questions, or just want to say hello?
We love chatting all things startup!
